The Susan G. Komen Breast Cancer Foundation is an organization dedicated to the education and research of effective breast cancer treatments. In order to raise money for this worthy cause, NAPA Auto Parts and their advertising agency Kaplan Thaler hired us to create an immersive charatible Facebook application. The application allows users to make donations by placing the name of a breast cancer survivor and or supporter on the No. 56 NAPA Auto Parts racecar. The specially wrapped No. 56 racecar was unveiled during the AAA 500 NASCAR Sprint Cup Series.
One of our biggest challenges was to create an interactive 3D model of the No. 56 racecar. We modeled and textured the car in Maya and then converted it in Away 3D to work in Flash. Although the model would be lower resolution on the web, we made sure that the texture details would compensate for the lower geometry count. When users zoomed in on the body panel, we loaded progressively higher resolution textures similar to the technology in Google maps, which kept the textures sharp right down to the rivets. The car can also be rotated and viewed from any angle on the fly.
Upon entering their payment information and the name of the person they would like to honor, the application allows donors to select the area on a body panel where they would like the honorees name placed. As part of its confirmation process, the application then presents an image of No. 56 along with the name, as it would appear at the unveiling. In order to differentiate donors who give $500 or more, their names appear in white instead of pink.
The four-week long fundraiser resulted in $51,000 in private donations and a separate $200,000+ donation presented by NAPA Auto Parts. With 2,400 names appearing on No. 56, we are proud to be part of such a worthy cause. Now that's a winner's circle.