The Human Network Effect campaign is all about how innovative Cisco products change the way we work, live and play. With Digital Cribs, Cisco wanted to showcase how their consumer products can transform the most common place, such as your small home office, into a technological tour de force.
This Flash Microsite takes you on an interactive journey through the cribs of NBA star Shane Battier, video blogger Meghan Asha, video artist Lincoln Schatz, and among others to see how celebrities and everyday people are using technology in new and exciting ways.
Upon clicking on a crib to explore, such as Shane Battier’s, you are greeted by an introduction video on who the he is, what he does, and how Cisco products help him live and work better. Afterwards, you are taken to Shane’s crib where you can click on Hotspots to interactively explore through his living room, his fun room, and his so-called ‘brain’ room. As users dived in deeper and deeper into this experience, we captured all their actions by integrating analytic solutions from Omniture and Google Analytics. Our implementation of Flash Deep Linking made it easy to share specific site sections with friends without the need to step them through on how to find it.
A ‘Heaven and Hell’ Sweepstakes with a $10,000 prize followed the launch of Digital Cribs. User could either upload videos on how well off, or heavenly, their existence was because of Cisco products or how badly they needed Cisco products to escape technology hell. At the technical level, Famous Interactive leverage The Platform Web Service API to serve as the seamless back-bone for this secondary site where users could submit their video. The Platform is the same video content management service used by Hulu.com.
People immediately created video content for the site with submissions in the hundreds and page views in the thousands. Famous Interactive ensured all this site activity was tracked and easily moderated. In the end, it was unclear whether the winner was Cisco or the thousands of people who learned how much they loved Cisco technology.