MISSION G

GATORADE

Mission G
If you move you sweat. If you sweat, you’re an athlete. We featured everything from Dwayne Wade’s dunks, to underground break dancing, performance art, interviews and documentaries. With so much content, Mission G essentially became an online network, built to redefine sport as we know it.

In the real world, Gatorade has worked hard to establish itself as the premiere sports drink. In the virtual world, they wanted to become the dominant resource for sports entertainment. And so began, Mission G.

The premise of the site is simple. If you move, you sweat. If you sweat, you're an athlete. So, we featured everything from Dwayne Wade's dunks, to underground break dancing, performance art, interviews and documentaries. With so much content, Mission G essentially became an online network, built to redefine sport as we know it.

The site was divided into multiple channels, each containing large quantities of video. To ensure the video ran as smoothly as possible, we configured a bandwidth sniffer that would automatically distribute the appropriate sized movie based on the Internet connection. If the user had a very high-speed connection, they could receive videos as large as 848 by 480… nearly twice the size of most site players. People could even subscribe to their favorite channels and receive updates of new work.

We also cached all of the videos on edge servers around the world… It's a fairly complicated process but basically, you got the fastest load time possible for whatever video you were watching. Mission G was TBWA\Chiat\Day's first major online project for Gatorade after winning the business. We executed the entire site, incorporating a hybrid of disciplines including Flash animation, Papervision3d, ASP.NET, 2d and 3d motion graphics, content delivery and server hosting.

In Gatorade terms, we just completed the digital decathlon. Whew. Time to rehydrate.

FUN FACT