Discovery

DISCOVERY

We start every project by embarking on a hardcore fact-finding mission to see what the outside world thinks about your brand.

MARKET RESEARCH

We mine the gems by drilling deep inside your brand and marketplace. We study consumer behavior and explore the inner and outer circles of your audience. We then diligently scour the data looking for unexpected connections to help you reach both current and new users.

ANALYTICS

By aligning our discoveries with your business goals, we find new ways to make you successful online. We look at your traffic referrals; are visitors typing in your URL, using a search engine, or following a link-happy evangelist on Twitter? We’ll even issue a keyword analysis to discover any hidden trends you can capitalize on before your competitors do.

COMPETITIVE ANALYSIS

We research your competitors up, down and sideways. Occasionally, we even hire former TSA agents to perform a digital cavity search if absolutely needed. We uncover where they’re winning and where they’re losing. We then synthesize these learnings to hone in on a winning game plan.

SOCIAL MEDIA MONITORING

We don’t have ties to the NSA, but by listening in, we can find that evangelist on Twitter or hear that Facebook group discussing a new product innovation... or product defect. We get the good, the bad and the ugly, so we can respond proactively.

Famous discovery missions include:

• Awareness and Loyalty Analysis

• Competitive Analysis

• Current Asset Analysis

• Customer Profiling and Targeting

• Market Research

• SWOT Analysis

• Website and Conversion Analysis

Strategy

STRATEGY

Launching a web campaign is like throwing a rock into the Grand Canyon. The Internet is just too vast to be everything to everyone. Good strategy focuses the creative and enables you to speak to the audience you most want to reach.

VISION AND SCOPE

What’s your objective and what does success look like? Is it the number of downloads? Is it the number of purchases? Is it new unique visitors to your site, or how many friends/fans/followers you want? An inspiring strategy cuts out all the fat and gets right to the core message.

CREATIVE

When it comes to crafting creative ideas, we can work either one of two ways. If you already have an established concept, we can help flesh it out and bring it to life online. Or if your page is still blank, we've got a room full of right brains that just love to think big.

PLANNING

Reality check. You have your big idea but who is it for, where does it go, how is it seen and what form does it take? A well-executed game plan has all these questions answered before you even take to the field. Wonder Twin powers activate! “Form of a facebook fan. Shape of an iphone app.”

• Vision and Scope

• Strategic Planning

• Conceptualization

• Product Development

• Creative Development

• SEO/SEM Strategy

Execution

EXECUTION

The reason it’s called execution is because this is the stage where your brand either lives or dies. It’s one thing to have a good idea, but to bring it to life properly is a skill unto itself, or in our case, six skills unto itself.

INFORMATION ARCHITECTURE

Be intuitive or lose visitors. Well-designed IA enables users to navigate a site logically and efficiently. If your users have to think about it, they’re not thinking about your brand.

USER INTERFACE DESIGN

We thoughtfully balance visual form and technical function. Our interface layouts are not only operational, but also adaptable to changing user needs.

USER EXPERIENCE

“How does it make you feel?” That’s the question we ask during UX design phase. And, since feelings are subjective, getting the right response involves a thoughtful mix of psychology, computer science and graphic design. Our goal is to elicit the feelings you want without making the user feel manipulated or duped. In other words, be sincere and deliver what you’re promising.

RICH INTERNET APPLICATION DEVELOPMENT (RIA)

Engaging apps get shared, turning existing users into effective brand mavens. We develop and build RIA’s for both desktop and mobile environments through a variety of technologies, including Javascript, ASP.NET,DHTML/CSS and Flash/Actionscript.

BACK END INTEGRATION

Great sites don’t just look cool and do neat stuff. They require content management systems that are easy to manage and update. Our CMS includes customized video and photo content management, social community apps, ecommerce and customer relations management.

DEPLOYMENT

Before we let the monster loose, we’ll test it like a piece of Samsonite luggage.

We’ll hunt down the right hosting vendor and recommend the best setup for handling estimated site traffic. We’ll set you up on a Content Delivery Network with load balanced server farms to increase end-user delivery speeds and monitor site performance. This gives users instant gratification and helps us respond quickly to huge volumes of traffic.

Services that could make you famous:

• Idea Generation and Creative Direction

• User Experience Design

• Information Architecture

• User Interface Design

• Visual Design

• Written, Video, Audio Content Production

• Functional specifications

• Database Design and Development

• Content Management Systems

• Third Party Website Integration

• Rich Internet Application Development

• Mobile Application Development

• Flash Animation/Actionscript Programming

• Analytics and Performance Integration

• Rich Media Banners

• Quality Assurance

• Hosting Procurement

• Content Distribution Network (CDN) Integration

Performance

PERFORMANCE

When it comes to spreading the digital message, it’s a classic case of not what you know, but who we know.

CONTENT SYNDICATION

RSS/Atom feeds are the paperboys of the Internet. News happens. And they deliver it as it happens. All of our sites have RSS/Atom feeds built in, so subscribers can get your love the minute it’s posted. We also reach influencers – bloggers with insider access and loyal followings. Offline content is equally important and should always be included in the integrated mix. Our street teams of Disruptive Media moles spread content using old fashioned word-of-mouth, wild postings and other forms of unexpected mayhem.

SOCIAL MEDIA OUTREACH

Facebook – 500 million + members. Twitter – 50 million Tweets per day. YouTube –100 million unique visitors last year. The numbers are in and add up to significant social mass exposure. But rather than do blanket strategies, we hunt down desirable communities, whether it’s a targeted combination of the three, or something completely different. Our main focus is to organically spread the word, because intrusion equals rejection.

COMMUNITY DEVELOPMENT

If you want to be part of a community, you really should live there. We create your accounts and gather those initial friends, fans and followers you need to get with the scene. We also teach you how to listen and be part of the conversation. Take 10% of your time to find and cultivate your mavens and they’ll do 90% of your work.

• RSS/Atom Feed Integration

• Blogger Outreach

• Publisher Outreach

• Content/Video/Audio Seeding

• Street Teams

• Social Media Channel Setup

• Social Media Engagement

• Online Reputation Management